From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age

KAR M.

in: Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era, Pantea Keikhosrokiani, Editor, IGI Global, Hershey PA,, pp.374-392, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IGI Global
  • City: Hershey PA,
  • Page Numbers: pp.374-392
  • Editors: Pantea Keikhosrokiani, Editor
  • Bursa Uludag University Affiliated: Yes