KAR, M. From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age. 2022. In Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era , IGI Global, Hershey PA,, 374-392.

KAR, M., (2022). From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age. Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp.374-392), Hershey PA,: IGI Global.

KAR, MİKAİL. "From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age." In Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era , 374-392. Hershey PA,: IGI Global, 2022

KAR, MİKAİL. "From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age." Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era , IGI Global, 2022, pp.374-392.

KAR, M. (2022) "From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age", Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era . Hershey PA,: IGI Global.

@bookchapter{bookchapter, author ={MİKAİL KAR}, chaptertitle={From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age}, booktitle={ Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era}, publisher={IGI Global}, city={Hershey PA,},year={2022} }