Sale strategies of pharmaceutical companies in a "pharmerging" country: The problems will not improve if the gaps remain

CİVANER M. M.

HEALTH POLICY, vol.106, no.3, pp.225-232, 2012 (Peer-Reviewed Journal) identifier identifier identifier

  • Publication Type: Article / Article
  • Volume: 106 Issue: 3
  • Publication Date: 2012
  • Doi Number: 10.1016/j.healthpol.2012.05.006
  • Journal Name: HEALTH POLICY
  • Journal Indexes: Science Citation Index Expanded, Social Sciences Citation Index, Scopus
  • Page Numbers: pp.225-232
  • Keywords: Marketing, Drug industry, Physicians, Medical ethics, Professionalism, DRUG COMPANIES, MEDICAL JOURNALS, INDUSTRY, DOCTORS, PHYSICIANS, SPONSORSHIP, ASSOCIATION, GUIDELINES, EDUCATION, AUTHORS

Abstract

Objective: This study aimed to examine the types of sales strategies used by pharmaceutical companies in a "pharmerging" market and to gain insight into the ways of avoiding the negative effects of these strategies.