Sale strategies of pharmaceutical companies in a "pharmerging" country: The problems will not improve if the gaps remain

CİVANER M. M.

HEALTH POLICY, cilt.106, sa.3, ss.225-232, 2012 (SCI-Expanded) identifier identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 106 Sayı: 3
  • Basım Tarihi: 2012
  • Doi Numarası: 10.1016/j.healthpol.2012.05.006
  • Dergi Adı: HEALTH POLICY
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.225-232
  • Anahtar Kelimeler: Marketing, Drug industry, Physicians, Medical ethics, Professionalism, DRUG COMPANIES, MEDICAL JOURNALS, INDUSTRY, DOCTORS, PHYSICIANS, SPONSORSHIP, ASSOCIATION, GUIDELINES, EDUCATION, AUTHORS
  • Bursa Uludağ Üniversitesi Adresli: Evet

Özet

Objective: This study aimed to examine the types of sales strategies used by pharmaceutical companies in a "pharmerging" market and to gain insight into the ways of avoiding the negative effects of these strategies.