HEALTH POLICY, vol.106, no.3, pp.225-232, 2012 (Journal Indexed in SCI)
Article / Article
Title of Journal :
Marketing, Drug industry, Physicians, Medical ethics, Professionalism, DRUG COMPANIES, MEDICAL JOURNALS, INDUSTRY, DOCTORS, PHYSICIANS, SPONSORSHIP, ASSOCIATION, GUIDELINES, EDUCATION, AUTHORS
Objective: This study aimed to examine the types of sales strategies used by pharmaceutical companies in a "pharmerging" market and to gain insight into the ways of avoiding the negative effects of these strategies.