Humorous Anthropomorphic TV Ads: A Cross-Cultural Analysis Using Collectivist and Individualist Elements.


Akhan C. E. , Altıntaş M. H. , Işın F. B. , Mueller R.

Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.15, no.2, pp.325-346, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 15 Issue: 2
  • Publication Date: 2022
  • Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.325-346
  • Bursa Uludag University Affiliated: Yes