Exploring the Antecedents of Brand Extension Success A Research on an Athletic Footwear Brand

---

Copy For Citation

TAŞKIN Ç., EMEL A. G., ÖZTÜRK O., PETRİÇLİ G.

International E-Journal of ADVANCES IN SOCIAL SCIENCES, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2016
• Journal Name: International E-Journal of ADVANCES IN SOCIAL SCIENCES
• Journal Indexes: Index Copernicus
• Bursa Uludag University Affiliated: Yes