Exploring the Antecedents of Brand Extension Success A Research on an Athletic Footwear Brand


TAŞKIN Ç. , EMEL A. G. , ÖZTÜRK O. , PETRİÇLİ G.

International E-Journal of ADVANCES IN SOCIAL SCIENCES, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Publication Date: 2016
  • Title of Journal : International E-Journal of ADVANCES IN SOCIAL SCIENCES