The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and the Moderating Role of Biological Sex

ÖZDEMİR E., AKÇAY G.

Business and Economics Research Journal, vol.10, no.5, pp.1109-1125, 2019 (TRDizin)

• Publication Type: Article / Article
• Volume: 10 Issue: 5
• Publication Date: 2019
• Doi Number: 10.20409/berj.2019.218
• Journal Name: Business and Economics Research Journal
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.1109-1125
• Bursa Uludag University Affiliated: Yes