This paper explores how urban regeneration strategies, focused on increasing the social, economic and spatial values of old industrialized areas, are being experienced in Turkey. It examines the brownfield regeneration process in five old industrial sites in one of Turkey's earliest industrialized cities, Eskisehir. The examples described are evaluated based on the sustainability objectives of brownfield development. The aim is to investigate the potential of these cases of brownfield regeneration to secure land for sustainable urban development. The conclusions suggest that local experience in the re-use of old industrial buildings and sites provides valuable input to the development of urban development policies. Greater attention to sustainable outcomes could add a new and vital dimension to brownfield regeneration. The leading role of local government in providing integrated approaches to land management policies and sustainable urban development must be noted.