Deviant customer behaviour a perceived classification

KURTULMUŞOĞLU F. B., ALTINTAŞ M. H., KAUFMANN H. R., ALKIBAY S.

The marketing review, vol.15, no.4, pp.483-502, 2015 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 15 Issue: 4
  • Publication Date: 2015
  • Journal Name: The marketing review
  • Journal Indexes: EBSCO Education Source
  • Page Numbers: pp.483-502
  • Bursa Uludag University Affiliated: Yes