A Discussion on Intelligent Technologies and Artificial Intelligence in Tourism Industry


Dogan M., ADAMIŞ E.

Digitalization in Tourism, Apple Acad Press Inc, ss.165-186, 2026

  • Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
  • Basım Tarihi: 2026
  • Doi Numarası: 10.1201/9781779644770-11
  • Yayınevi: Apple Acad Press Inc
  • Sayfa Sayıları: ss.165-186
  • Anahtar Kelimeler: artificial intelligence, automation, big data analytics, employment-labor, humanoid, intelligent technologies, tourism industry
  • Bursa Uludağ Üniversitesi Adresli: Evet

Özet

Countries, societies, industries, universities, educational institutions, security units, and other organizations closely follow swift technological developments to understand and manage the effects of artificial intelligence (AI) on societies, the values it will add to our lives, the social reflections of change and transformation, and the opportunities plus threats that arise in our fast digitalizing world. AI can offer capabilities far beyond human reach through advanced domains, such as machine learning, computer vision, and natural language processing, thereby enabling companies and institutions to automate processes and make better decisions using data. Developments in this field lead to increased investments and rapid advancement of technology around the world, especially following the outbreak of COVID-19. While AI continues to be an area shaping our future, we are also expected to take conscious steps and keep up with the progress in this regard. Not surprisingly, it has not been possible for the tourism, travel, and hospitality industry to remain outside of this wheel of development and change since it is also one of the leading sectors contributing to global economy. Therefore, this chapter aims to provide an overall picture of smart technologies, AI, and the tourism industry, including its intersection with sub-sectors, and to discuss the opportunities and limitations for humanity and our possible future with AI.