Akademik Veri Yönetim Sistemi
9th International Conference on Business and Economics Studies, Erzurum, Türkiye, 17 - 19 Ekim 2024, ss.164-173
RFID (radio frequency identification) is a structure in which objects are labeled and subjected to various processes at the radio frequency level. Although alternative technologies exist, RFID technology interests consumers for some reasons. When businesses want to identify their products and make the necessary transactions through these identities, RFID technology is one of the most challenging choices to give up. This study was carried out to determine the preference for RFID technology and the intensity levels of the studies on RFID technology by making a detailed examination of RFID technology. This study aims to determine whether businesses choose RFID instead of other network systems where they can categorize their products and observe the degree of interest in the technology. The data used were taken from studies in the Web of Science (WoS) database between 2020 and 2024, with the title “RFID,” and all fields filtered with the words “marketing.” In the study, co-authorship analysis, keywords analysis, country citation analysis, author citation analysis, source citation analysis, bibliographic matching analysis, and co-citation analysis are performed. In Web of Science index, Conference Proceedings Citation Index - Science (CPCI-S) 480, Science Citation Index Extended (SCI-EXPANDED) 343, Social Sciences Citation Index (SSCI) 148, Emerging Sources Citation Index (ESCI) 108, Studies published in different categories such as Conference Proceedings Citation Index - Social Sciences and Humanities (CPCI-SSH) 56, Book Citation Index - Science (BKCI-S) 21, using the English language are observed to be included in the bibliometric analysis. The data set is created with the data collected within these constraints. Finally, the study examines the academic studies in the WoS database not only to determine the demand for the technology but also to examine this technology in terms of business and other usage advantages. As a result, by revealing the current status of RFID technology and the reasons for its preference, it is tried to provide information to help businesses that want to use it.