Gender and E-Marketing: The Role of Gender Differences in Online Purchasing Behaviors

ÖZDEMİR E.

in: GENDER AND SOCIAL COMPUTING INTERACTIONS DIFFERENCES AND RELATIONSHIPS, CELIA ROMM LIVERMORE, Editor, IGI GLOBAL PUBLISHING, Hershey, pp.72-86, 2012

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2012
  • Publisher: IGI GLOBAL PUBLISHING
  • City: Hershey
  • Page Numbers: pp.72-86
  • Editors: CELIA ROMM LIVERMORE, Editor
  • Bursa Uludag University Affiliated: Yes