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MEASURING THE CUSTOMER-BASED BRAND EQUIT...
MEASURING THE CUSTOMER-BASED BRAND EQUITY OF ADESTINATİON AS A “FURNİTURE BRAND”
TAŞKIN Ç.
,
ÖZTÜRK O.
,
KARADAMAR A. A.
44th IASTEM International Conference, 20 - 21 January 2017
Publication Type:
Conference Paper / Full Text