MEASURING THE CUSTOMER-BASED BRAND EQUITY OF ADESTINATİON AS A “FURNİTURE BRAND”


TAŞKIN Ç., ÖZTÜRK O., KARADAMAR A. A.

44th IASTEM International Conference, 20 - 21 January 2017

  • Publication Type: Conference Paper / Full Text
  • Bursa Uludag University Affiliated: Yes