Impact of Social Media in Promotion of Library Services: Bursa Uludag University Library Example

BAYRAKTAR A.

TURKISH LIBRARIANSHIP, vol.33, no.4, pp.379-387, 2019 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 33 Issue: 4
  • Publication Date: 2019
  • Journal Name: TURKISH LIBRARIANSHIP
  • Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Page Numbers: pp.379-387
  • Bursa Uludag University Affiliated: Yes

Abstract

This study aims explaining the development and use of social media accounts of Bursa Uludag University Library. It has been tried to explain how library services are promoted on social media and how effective this promotion is on the user. In this respect, the posts that shared on different social media platforms and produced effective results were included as examples in the study. If the study gives an idea to university libraries and librarians who are doing or intending to do promotional activities in this field, it will be considered to have achieved its purpose.