Some firms have applied different in-house training models to keep up with new technological innovations in their specific fields. This study investigated how a target-oriented in-house training programme should be developed and how it should be evaluated for effectiveness. The aim of the study was to develop, implement and evaluate a competency-based and target-oriented training programme with the cooperation of both the academic and the automotive industrial sectors. During this process, 124 employees of Bosch Rexroth Company were trained via a specific target-oriented programme. The effectiveness of the training was assessed using pre- and post-tests, a course evaluation survey and peer evaluation performance analyses. At the end of the study, the success rate of the participants, according to the pre- and post-tests, had increased by 54 points on a 100-point scale. Furthermore, in a participant feedback survey, 93% of the respondents said that the programme had contributed positively to their working life. The most important result was that, according to performance analyses, 26% of the participants had improved their performance relative to an untrained cohort. The goals and outcomes proved to be encouraging for future programmes.