Green Marketing Strategies and Marketing Performance: The Case of Turkey


KILIÇ S., ÖZDEMİR E.

in: Driving Green Consumerism Through Strategic Sustainability Marketing, Farzana Quoquab, Ramayah Thurasamy and Jihad Mohammad, Editor, IGI Global Publishing, Hershey, pp.135-154, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: IGI Global Publishing
  • City: Hershey
  • Page Numbers: pp.135-154
  • Editors: Farzana Quoquab, Ramayah Thurasamy and Jihad Mohammad, Editor