Green Marketing Strategies and Marketing Performance: The Case of Turkey
in: Driving Green Consumerism Through Strategic Sustainability Marketing, Farzana Quoquab, Ramayah Thurasamy and Jihad Mohammad, Editor, IGI Global Publishing, Hershey, pp.135-154, 2018
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2018
- Publisher: IGI Global Publishing
- City: Hershey
- Page Numbers: pp.135-154
- Editors: Farzana Quoquab, Ramayah Thurasamy and Jihad Mohammad, Editor
- Bursa Uludag University Affiliated: Yes