ALTINTAŞ M. H. , TOKOL A. T.
MARKETING INTELLIGENCE & PLANNING, vol.25, no.4, pp.308-325, 2007 (Refereed Journals of Other Institutions)
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Publication Type:
Article / Article
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Volume:
25
Issue:
4
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Publication Date:
2007
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Doi Number:
10.1108/02634500710754565
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Title of Journal :
MARKETING INTELLIGENCE & PLANNING
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Page Numbers:
pp.308-325