Cultural Openness and Consumer Ethnocentrism an Empirical Analysis on the Turkish Consumers

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ALTINTAŞ M. H. , TOKOL A. T.

MARKETING INTELLIGENCE & PLANNING, vol.25, no.4, pp.308-325, 2007 (Scopus)

• Publication Type: Article / Article
• Volume: 25 Issue: 4
• Publication Date: 2007
• Doi Number: 10.1108/02634500710754565
• Journal Name: MARKETING INTELLIGENCE & PLANNING
• Journal Indexes: Scopus
• Page Numbers: pp.308-325
• Bursa Uludag University Affiliated: Yes