Cultural Openness and Consumer Ethnocentrism an Empirical Analysis on the Turkish Consumers


ALTINTAŞ M. H. , TOKOL A. T.

MARKETING INTELLIGENCE & PLANNING, vol.25, no.4, pp.308-325, 2007 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 25 Issue: 4
  • Publication Date: 2007
  • Doi Number: 10.1108/02634500710754565
  • Title of Journal : MARKETING INTELLIGENCE & PLANNING
  • Page Numbers: pp.308-325