Segmentation of Online Shoppers By Means of an Integrated Data Mining Approach: A Case Study

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Copy For Citation

TAŞKIN Ç., EMEL A. G.

The Journal of Industrial Relations and Human Resources, vol.10, no.3, pp.74-88, 2008 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 10 Issue: 3
• Publication Date: 2008
• Journal Name: The Journal of Industrial Relations and Human Resources
• Journal Indexes: Other Indexes
• Page Numbers: pp.74-88
• Bursa Uludag University Affiliated: Yes