Segmentation of Online Shoppers By Means of an Integrated Data Mining Approach: A Case Study

TAŞKIN Ç. , EMEL A. G.

The Journal of Industrial Relations and Human Resources, vol.10, no.3, pp.74-88, 2008 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 10 Issue: 3
  • Publication Date: 2008
  • Title of Journal : The Journal of Industrial Relations and Human Resources
  • Page Numbers: pp.74-88