Strategic Objectives and Competitive Advantages of Private Label Products Manufacturers Perspective

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ALTINTAŞ M. H., KILIÇ S., ŞENOL G., KURTULMUŞOĞLU F. B.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, vol.38, no.10, pp.773-788, 2010 (Scopus)

• Publication Type: Article / Article
• Volume: 38 Issue: 10
• Publication Date: 2010
• Journal Name: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
• Journal Indexes: Scopus
• Page Numbers: pp.773-788
• Bursa Uludag University Affiliated: Yes