The Influence of Social Interactions and Subjective Norms on Social Media Postings

Arpaci İ.

JOURNAL OF INFORMATION & KNOWLEDGE MANAGEMENT, cilt.19, sa.3, 2020 (ESCI, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 19 Sayı: 3
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1142/s0219649220500239
  • Dergi Adı: JOURNAL OF INFORMATION & KNOWLEDGE MANAGEMENT
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, Aerospace Database, Communication Abstracts, Compendex, INSPEC, Library and Information Science Abstracts, Metadex, Civil Engineering Abstracts, Library, Information Science & Technology Abstracts (LISTA)
  • Bursa Uludağ Üniversitesi Adresli: Hayır

Özet

This study investigated the influence of social interactions and subjective norms on individuals' social media postings. The study developed a theoretical model by extending the Theory of Reasoned Action with social interactions. A CB-SEM analysis was conducted to test the hypothesised relationships based on the data collected from 312 social media users. Results indicated that social interactions (i.e. likes, shares, comments and follows) were significantly related to the attitude towards the selfie-posting behaviour. Further, the attitude and subjective norms were significantly related to behavioural intentions, which together accounted for a significant amount of variance in the actual behaviour. The findings contributed to literature by introducing the significant role of "social interactions" in predicting the attitude towards the selfie-posting behaviour.