When organizations face competing institutional logics they may choose to adopt the dominant logic or form hybrid structures to manage the competing demands. This study emphasizes 'science/universalism' and 'development/localism' as the two main competing logics in the higher education of Turkey. Results of the first study demonstrate the diversity of organizational responses to the competing logics through the academic performance criteria of the universities. The findings of the second study show that the importance of SSCI publications and the quantity of publications required for academic promotions do not have a significant effect on academic productivity. Results do not only demonstrate the hybrid nature of academic performance criteria but also provide evidence for the ceremonial adoption of science/universalist logic.