A journey-centric approach to business growth: enhancing customer experience for competitive edge

Blanco-Moreno S., Rodríguez Santos M. C., BAYRAM ARLI N., OHannrachain C.

International Marketing Trends Conference 2025, Italy, 23 January 2025, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • Country: Italy
  • Bursa Uludag University Affiliated: Yes