The Antecedents of Brand Extension Success and Research on an Apparel Brand

TAŞKIN Ç. , ÖZTÜRK O.

PARADOKS Economics, Sociology and Policy Journal, vol.11, no.1, pp.48-67, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 1
  • Publication Date: 2016
  • Title of Journal : PARADOKS Economics, Sociology and Policy Journal
  • Page Numbers: pp.48-67