The Antecedents of Brand Extension Success and Research on an Apparel Brand

TAŞKIN Ç., ÖZTÜRK O.

PARADOKS Economics, Sociology and Policy Journal, vol.11, no.1, pp.48-67, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 1
  • Publication Date: 2016
  • Journal Name: PARADOKS Economics, Sociology and Policy Journal
  • Journal Indexes: EBSCO Education Source
  • Page Numbers: pp.48-67
  • Bursa Uludag University Affiliated: Yes