Müşteri Kârlılık Analizi: Faaliyet Tabanlı Maliyetleme İle Ölçümü Ve Pazarlama Kararlarında Kullanımı

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ÖZDEMİR E. , KAYGUSUZ S. Y.

ISGUC The Journal of Industrial Relations and Human Resources, vol.11, no.3, pp.87-112, 2009 (Refereed Journals of Other Institutions)

• Publication Type: Article / Article
• Volume: 11 Issue: 3
• Publication Date: 2009
• Title of Journal : ISGUC The Journal of Industrial Relations and Human Resources
• Page Numbers: pp.87-112