Müşteri Kârlılık Analizi: Faaliyet Tabanlı Maliyetleme İle Ölçümü Ve Pazarlama Kararlarında Kullanımı

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Copy For Citation

ÖZDEMİR E., KAYGUSUZ S. Y.

ISGUC The Journal of Industrial Relations and Human Resources, vol.11, no.3, pp.87-112, 2009 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 11 Issue: 3
• Publication Date: 2009
• Journal Name: ISGUC The Journal of Industrial Relations and Human Resources
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.87-112
• Bursa Uludag University Affiliated: Yes