Curative Marketing Applied Smart City Design

---

Copy For Citation

Kaufmann H. R., Altıntaş M. H., Czınkota M.

INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol.24, no.4, pp.8-38, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 24 Issue: 4
• Publication Date: 2022
• Journal Name: INTERNATIONAL JOURNAL OF MANAGEMENT CASES
• Page Numbers: pp.8-38
• Bursa Uludag University Affiliated: Yes