Examining the Factors of Brand Extension Success: A Research on Female Consumers | AVESİS

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Examining the Factors of Brand Extension Success: A Research on Female Consumers

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ÖZTÜRK O., TAŞKIN Ç., KARADAMAR A. A.

INTERNATIONAL APPLIED SOCIAL SCIENCES CONGRESS(IASOS), 21 - 23 September 2017, (Summary Text)

Publication Type: Conference Paper / Summary Text
Bursa Uludag University Affiliated: Yes