Examining the Factors of Brand Extension Success: A Research on Female Consumers


ÖZTÜRK O., TAŞKIN Ç., KARADAMAR A. A.

INTERNATIONAL APPLIED SOCIAL SCIENCES CONGRESS(IASOS), 21 - 23 September 2017, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • Bursa Uludag University Affiliated: Yes