Mall Equity Measurement Based on Brand Equity Conceptualization


ALTINTAŞ M. H., KURTULMUŞOĞLU F. B., KILIÇ S., Kaufmann H. R.

Journal of Business Retail Management Research, vol.5, no.2, pp.55-71, 2011 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 5 Issue: 2
  • Publication Date: 2011
  • Journal Name: Journal of Business Retail Management Research
  • Journal Indexes: ABI/INFORM
  • Page Numbers: pp.55-71
  • Bursa Uludag University Affiliated: Yes