The role of brand trust on parents’ purchase intentions of baby-care products


AYDIN G., AKDENİZ AR A., TAŞKIN Ç.

Doğuş Üniversitesi Dergisi, 2014 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2014
  • Journal Name: Doğuş Üniversitesi Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Bursa Uludag University Affiliated: Yes