‘The only five star thing about this hotel is its prices’: A study on restrictive adverb ‘only’ in negative hotel reviews


Karatepe Ç.

in: Metadiscourse in Non-academic Contexts: A genre based approach towards exploring rhetorical preferences signalling interaction with the audience, Hatipoğlu Çiler,Akbaş Erdem, Editor, Lexington Books, Lanham (MD), USA , Pennsylvania, pp.40-50, 2021

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2021
  • Publisher: Lexington Books, Lanham (MD), USA 
  • City: Pennsylvania
  • Page Numbers: pp.40-50
  • Editors: Hatipoğlu Çiler,Akbaş Erdem, Editor

Abstract

Karatepe, Ç. (to be published) ‘The only five star thing about this hotel is its prices’: A study on restrictive adverb ‘only’ in negative hotel reviews (pp. Xx-xx). In Hatipoğlu, Ç. & Akbaş, E. (Eds.) ((to be published) Metadiscourse in Non-academic Contexts: A genre based approach towards exploring rhetorical preferences signalling interaction with the audience. Washington DC: Lexington.  

                                                           Chapter 8

‘The only five star thing about this hotel is its prices’: A Study on a Restrictive Adverb ‘only’ in Negative Hotel Reviews

·      Abstract

·      Introduction

·      Evaluation in hotel reviews

·      Restrictive adverbs as evaluation signaling elements

·      The study

·      Data analysis

·      Only co-occurs with negative evaluation signaling patterns

·      Only co-occurs with contrast signaling patterns

·      Only co-occurs with rhetorical patterns signaling cause consequence

·      Only co-occurs with cause consequence signaling rhetorical patterns overlapping with negation

·      Only accompanying a positive point

·      Discussion and conclusion

·      References

Abstract

          With the pervasive use of the internet and social media, composing a post-consumption client review has become a common practice in the 21st century. This tendency has led to the emergence of a new genre: online client reviews. The present study focuses on how writers used a restrictive adverb only in negative hotel reviews in order to signal their evaluation. Previous studies indicated that how adverbs like only function in text could only be understood by analyzing the co-occurring language patterns (Conrad and Biber, 2000; Charles, 2009).

The study is based on a corpus of 340 negative hotel reviews (100,000 words). The texts were analyzed manually by the researcher. The results indicate that only co-occurred with negative evaluation which signal patterns more frequently. In addition, this restrictive adverb, only was found to be co-occurring with contrast signaling patterns and with cause consequence signaling rhetorical patterns. These findings are in line with those of Charles (2009).  Moreover, two new categories of use of only emerged: only co-occurring with cause consequence signaling rhetorical patterns overlapping with negation and only accompanying a positive point. The findings support Conrad and Biber’s (2000) description of characteristics of adverbials. That is, by having a wide range scope only can signal evaluation and this can cover the entire proposition in that particular stretch of language.