Exploring the antecedents of brand extension succes A research on an athletic footwear brand

Taşkın Ç., Emel A. G., Öztürk O., Petriçli G.

IJASOS- International E-journal of Advances in Social Sciences, vol.2, no.5, pp.339-347, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 2 Issue: 5
• Publication Date: 2016
• Journal Name: IJASOS- International E-journal of Advances in Social Sciences
• Page Numbers: pp.339-347
• Bursa Uludag University Affiliated: Yes