Akademik Veri Yönetim Sistemi
ULUDAG BEE JOURNAL, cilt.26, ss.1-12, 2026 (Scopus, TRDizin)
Türkiye ranks third in the world in natural honey production, after China and India, but it lags significantly behind in exports. Therefore, increasing Türkiye's natural honey exports is of great importance. To achieve this, honey exporters in Türkiye need to operate in multiple markets and prioritize these markets. In this regard, the aim of this study is to identify, classify, and evaluate priority markets for Türkiye's natural honey exports. For this purpose, the LODECI method was used as the objective criterion weighting method, and the CoCoSo method was used to rank countries as priority markets. The current study analysed 18 markets and 7 criteria to determine priority markets, which were then classified into three groups. As a result of the study, when determining Türkiye's priority market for honey exports using the LODECI method, the two criteria with the highest weights were the annual increase in import unit value between 2020 and 2024 and the annual increase in import volume between 2020 and 2024. In the analysis that determined priority markets using the CoCoSo method, taking criterion weightings into account, seven countries were identified as high-priority markets for Türkiye's natural honey exports. The priority markets included the United States of America, the Netherlands, Belgium, Canada, the United Arab Emirates, the United Kingdom, and Italy.