This study investigated Turkish college students' subjective wellbeing in regard to psychological strength and demographic variables. A sample of Turkish college students (N=1,052) aged 17-32 (mean age = 21, SD = 1.79) was administered various psychological strength instruments-the Gratitude Scale, the Rosenberg Self Esteem Inventory, the Generalized Self Efficacy Scale, the Life Orientation Test, the Positive/Negative Affect Scale and the Satisfaction with Life Scale. Participants also responded to a demographic data sheet. Non-parametric Kruskal-Wallis and Mann-Whitney U tests, Pearson correlation coefficients and Spearman row coefficients were used in data analysis. Results revealed that there was a strong association between psychological strengths and subjective wellbeing, with gratitude, satisfaction with life, self-esteem and positive affectivity having the most significant correlations, respectively. Demographic variables of gender, academic achievement, social involvement, type of residence, academic major, and financial and health status were also found to be associated with college students' subjective wellbeing. Implications for college counseling are discussed.