Measuring Customer-Based Brand Equity for Bursa: A City of History and Culture

TAŞKIN Ç., KOÇ E., BOZ H., KARADAMAR A. A.

7th Advances in Hospitality Tourism Marketing Management (AHTMM) Conference, Famagusta, Cyprus (Kktc), 10 - 15 July 2017, pp.467-474

  • Publication Type: Conference Paper / Full Text
  • City: Famagusta
  • Country: Cyprus (Kktc)
  • Page Numbers: pp.467-474
  • Bursa Uludag University Affiliated: Yes