Use of the Semantics of Typography in Architectural Design Education

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Yurtkuran S., Kırlı G., Taneli Y.

Procedia-Socal Sciences and Behivoral Sciences, no.106, pp.3253-3258, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2013
  • Journal Name: Procedia-Socal Sciences and Behivoral Sciences
  • Journal Indexes: ERIC (Education Resources Information Center), MLA - Modern Language Association Database
  • Page Numbers: pp.3253-3258
  • Bursa Uludag University Affiliated: Yes


Visual representation of architectural products and processes has consistently attracted the interest of design researchers and educators. Composing these visual materials into a striking and harmonious presentation is a creative design problem itself. This study describes a Basic Design Studio exercise that explores the boundaries of practice in representing visual material through the semantics of typography. Using only tupography, students rephrased a 'transparent' scene of the built environment they themselves photographed. A subsequent analysis revealed that the exercise was effective in transposing the semantics of the selected visual using typography.