Procedia-Socal Sciences and Behivoral Sciences, no.106, pp.3253-3258, 2013 (Peer-Reviewed Journal)
Visual representation of architectural products and processes has consistently attracted the interest of design researchers and educators. Composing these visual materials into a striking and harmonious presentation is a creative design problem itself. This study describes a Basic Design Studio exercise that explores the boundaries of practice in representing visual material through the semantics of typography. Using only tupography, students rephrased a 'transparent' scene of the built environment they themselves photographed. A subsequent analysis revealed that the exercise was effective in transposing the semantics of the selected visual using typography.