Akademik Veri Yönetim Sistemi
KSU TARIM VE DOGA DERGISI-KSU JOURNAL OF AGRICULTURE AND NATURE, cilt.21, ss.35-43, 2018 (ESCI)
Organic milk is new in the domestic market and is produced using organic production techniques certified by Ministry of Agriculture Forestry. This research aims to reveal the existence of organic milk demand in the domestic market and willingness to pay. To reach this aim contingent valuation method was used. The data used in the study was obtained from face to face interviews conducted in identified fourteen provinces of n Turkey in in June of 2016. According to research results; possibility of willingness to pay in respect of the organic nature of the milk; it is increasing in direct amount purchased and income. Willingness to pay is directly proportional with household income and 53% of high income households are willing to pay more. In addition it has been found that willingness to pay is decreasing as organic milk price increases. The average willingness to pay price per capia was found as 5.17 TL in organic milk. Regarding the region variables in the model, households that live in Marmara region to reference region would like to pay 0.68 TL less. In addition to these results, it can be said that the consumer group that accepts the price premium payment for organic milk may be able to obtain information about the characteristics of the target market.