Antecedents Of Brand Extensıon Success A Research In Beauty Care Industry

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Copy For Citation

TAŞKIN Ç., EMEL A. G., ÖZTÜRK O., PETRİÇLİ G.

ISGUC The Journal of Industrial Relations and Human Resources, vol.18, no.1, pp.97-115, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 18 Issue: 1
• Publication Date: 2016
• Doi Number: 10.4026/2148-9874.2016.0310.x
• Journal Name: ISGUC The Journal of Industrial Relations and Human Resources
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.97-115
• Bursa Uludag University Affiliated: Yes