Antecedents Of Brand Extensıon Success A Research In Beauty Care Industry


TAŞKIN Ç., EMEL A. G. , ÖZTÜRK O., PETRİÇLİ G.

ISGUC The Journal of Industrial Relations and Human Resources, vol.18, no.1, pp.97-115, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 18 Issue: 1
  • Publication Date: 2016
  • Doi Number: 10.4026/2148-9874.2016.0310.x
  • Journal Name: ISGUC The Journal of Industrial Relations and Human Resources
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.97-115