Omni-channel Retailing: The Risks, Challenges and Opportunities

ÖZDEMİR E., Yılmaz M.

in: Supply Chain Management Strategies and Risk Assessment in Retail Environments, Kumar, A., Saurav, S., Editor, IGI Publishing, Hershey, pp.97-118, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: IGI Publishing
  • City: Hershey
  • Page Numbers: pp.97-118
  • Editors: Kumar, A., Saurav, S., Editor
  • Bursa Uludag University Affiliated: Yes