Ethics in E-Marketing: A Marketing Mix Perspective

ÖZDEMİR E.

in: EDITOR IRMA GLOBAL BUSINESS CONCEPTS METHODOLOGIES TOOLS AND APPLICATIONS, IRMA AND IGI, Editor, IGI GLOBAL PUBLISHING, hERSHEY, pp.2019-2033, 2011

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2011
  • Publisher: IGI GLOBAL PUBLISHING
  • City: hERSHEY
  • Page Numbers: pp.2019-2033
  • Editors: IRMA AND IGI, Editor
  • Bursa Uludag University Affiliated: Yes