Tüketicilerin Planlı Eskitme Algısı: Akıllı Telefon Sahipleri Üzerine Bir Araştırma


Bilici F., Özdemir E.

İşletme Araştırmaları Dergisi, vol.16, no.1, pp.244-261, 2024 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 16 Issue: 1
  • Publication Date: 2024
  • Doi Number: 10.20491/isarder.2024.1788
  • Journal Name: İşletme Araştırmaları Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM), Asos İndeks, Sobiad Atıf Dizini
  • Page Numbers: pp.244-261
  • Bursa Uludag University Affiliated: Yes

Abstract

Purpose-This  study  aims  to  reveal  the  effects  of  planned  obsolescence  application  types  perceived  by consumers on consumer satisfaction and subsequent consumer behavior. Design/methodology/approach –Research   data   were   collected   by  online   questionnaire   method.  The snowball sampling method was used in the research. Smart PLS structural equation modeling program was used to analyze the obtained data. The research model, created based on the literature research, was tested with structural equation modeling analysis. Findings-Structural equation modeling analysis results show that perceived technological obsolescence has a  positive  effect  on  satisfaction,  while  perceived  psychological  obsolescence  has  a  negative  effect  on satisfaction. Perceived quality obsolescence did not have a significant effect on satisfaction. Satisfaction has a positive  effect  on  repurchase  intention  and  positive  word of  mouth.  On  the  other  hand,  it  was found  that satisfaction had a negative effect on regret and negative word of mouthDiscussion-According to the research results, the significant effect of perceived technological obsolescence on satisfaction can be interpreted as consumers expecting technological innovation from smartphone manufacturers. The negative effect of perceived psychological obsolescence on satisfaction can be interpreted as supporting psychological obsolescence through advertising and marketing efforts, creating dissatisfaction in consumers. Therefore, businesses should be careful in advertising and marketing efforts to avoid consumer dissatisfaction. In this sense, it should not be forgotten that satisfaction will negative impact regret and negative word-of-mouth communication.