Revealing Structure in the X Generation Data: An Exploratory Factor Analysis of the Determinants of Consumer Based Brand Equity

TÜZÜNTÜRK S.

International Conference on Emprical Economics and Social Sciences, Balıkesir, Turkey, 20 - 22 June 2019, pp.209, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Balıkesir
• Country: Turkey
• Page Numbers: pp.209
• Bursa Uludag University Affiliated: Yes