Revealing Structure in the X Generation Data: An Exploratory Factor Analysis of the Determinants of Consumer Based Brand Equity


TÜZÜNTÜRK S.

International Conference on Emprical Economics and Social Sciences, Balıkesir, Turkey, 20 - 22 June 2019, pp.209

  • Publication Type: Conference Paper / Summary Text
  • City: Balıkesir
  • Country: Turkey
  • Page Numbers: pp.209