THE EFFECT OF IN-GAME PRODUCT PLACEMENT ON ATTITUDE TOWARDS IN-GAME ADVERTISEMENTS AND IN-GAME PURCHASE INTENTION: A STUDY ON YOUNG CONSUMERS

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AKHAN C. E., ÖZDEMİR E.

ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.61, no.1, pp.385-406, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 61 Issue: 1
• Publication Date: 2022
• Journal Name: ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
• Journal Indexes: ABI/INFORM, EconLit, Directory of Open Access Journals, TR DİZİN (ULAKBİM)
• Page Numbers: pp.385-406
• Bursa Uludag University Affiliated: Yes