THE EFFECT OF IN-GAME PRODUCT PLACEMENT ON ATTITUDE TOWARDS IN-GAME ADVERTISEMENTS AND IN-GAME PURCHASE INTENTION: A STUDY ON YOUNG CONSUMERS

---

AKHAN C. E., ÖZDEMİR E.

ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.61, sa.1, ss.385-406, 2022 (TRDizin)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 61 Sayı: 1
• Basım Tarihi: 2022
• Dergi Adı: ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
• Derginin Tarandığı İndeksler: ABI/INFORM, EconLit, Directory of Open Access Journals, TR DİZİN (ULAKBİM)
• Sayfa Sayıları: ss.385-406
• Bursa Uludağ Üniversitesi Adresli: Evet