At the 38th World Heritage Committee meeting which was held in Doha, Qatar in 2014, Bursa Historical Bazaar and Khans District, along with the Sultan Complexes (Kulliyes) and Cumalikizik in Turkey, were inscribed as a World Heritage Site. As a requirement of UNESCO, before the application to the World Heritage Committee, Bursa Site Management Unit prepared a management plan, entitled Bursa (Khans District and Sultan Kulliyes) and Cumalikizik Management Plan, for all these sites aiming at integrated sustainable development for them. Although all of these sites have different features in terms of their functions, sizes, demographic features and locations, they are covered by the same management plan. Thus, there is a need to develop specific strategic approaches unique to each site by taking into account the basic principles of the main management plan. In the content of this study, a strategic plan proposal which is unique to Bursa Historical Bazaar and Khans District is introduced. This proposal was prepared as a research project which is jointly supported by Uludag University in Bursa and Bursa Metropolitan Municipality.