Cynical Brand Distance: Is it a response or not? Its Relationship with Social Distance, Brand Congruency and Brand Switch

Altıntaş M. H., Kurtulmuşoğlu F., Altıntaş F. Ç.

International Journal of Health Management and Tourism, vol.8, no.1, pp.17-57, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 1
  • Publication Date: 2023
  • Journal Name: International Journal of Health Management and Tourism
  • Journal Indexes: Index Islamicus, TR DİZİN (ULAKBİM), Sobiad Atıf Dizini
  • Page Numbers: pp.17-57
  • Bursa Uludag University Affiliated: Yes