Exploring the antecedents of brand extension succes A research on an athletic footwear brand

TAŞKIN Ç., EMEL A. G., ÖZTÜRK O., PETRİÇLİ G.

SOCIOINT 2016- 3rd International Conference on Education, Social Sciences and Humanities, İstanbul, Turkey, 23 - 25 May 2016, pp.339-347

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.339-347
  • Bursa Uludag University Affiliated: Yes