CONSUMERS’ IN-GAME PURCHASES IN ONLINE GAMES: EXPLORING ANTECEDENTS AND MOTIVATING FACTORS
Social Sciences Studies Journal, vol.3, no.12, pp.2117-2125, 2017 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 3 Issue: 12
- Publication Date: 2017
- Doi Number: 10.26449/sssj.285
- Journal Name: Social Sciences Studies Journal
- Page Numbers: pp.2117-2125
- Bursa Uludag University Affiliated: Yes