Exploring the antecedents of brand extension success a research on athletic footwear brand


TAŞKIN Ç., EMEL A. G. , ÖZTÜRK O., PETRİÇLİ G.

SOCIOINT 2016- 3rd INTERNATIONAL CONFERENCE ON EDUCATION, SOCIAL SCIENCES AND HUMANITIES, 23 - 25 May 2016

  • Publication Type: Conference Paper / Full Text
  • Bursa Uludag University Affiliated: Yes