Akademik Veri Yönetim Sistemi
Poroy Arsoy A., Bayram Arlı N., Ertan Y., Yücel E., Taşkın Ç., Gürsakal S., et al.
UFUK AVRUPA Projesi, 2023 - 2025
Turkey’s Bursa Uludağ University (BUU), a public research university in Bursa, will receive a big boost through a twinning partnership with Spain’s University of León (ULE) and Ireland’s Atlantic Technological University (ATU) in business model innovation (BMI). Under the EU-funded REMODEL project, BUU staff will enhance their management and administration skills in the hospitality sector. A new BMI laboratory will be created leveraging and combining the strengths of the ULE consumer behaviour analysis laboratory and ATU DiceLabs. It will be instrumental for the execution of the research and innovation part of the project by applying acquired knowledge and skills in consumer behavioural analysis, neuromarketing, research management, business innovation, leadership and entrepreneurship, developing business models for 10 Turkish SMEs in the hospitality sector in the context of COVID-19 pandemic.