A comparative analysis of public diplomacy practices in the US and UK


Thesis Type: Postgraduate

Institution Of The Thesis: Uludağ Üniversitesi, Turkey

Approval Date: 2014

Thesis Language: Turkish

Student: YUSUF ARSLAN

Supervisor: FERHAT PİRİNÇÇİ

Abstract:

This thesis analysis public diplomacy practices of the U.S. and U.K. comparatively. The thesis, which used interdependency approach, claims that the meaning of traditional diplomacy and power has changed drastically with the increase of interdependency and globalization process. That is why, the thesis emphasizes that for states, importance of public diplomacy has become vital more than ever before. When historical development and actual practices of public diplomacy are This thesis analyses public diplomacy practices of the U.S. and U.K. comparatively. The thesis, which used interdependency approach, claims that the meaning of traditional diplomacy and power has changed drastically with the increase of interdependency and globalization process. That is why, the thesis emphasizes that for states, importance of public diplomacy has become vital more than ever before. When historical development and actual practices of public diplomacy are considered, it is clearly seen that the U.S. and U.K. use public diplomacy quite intensely, and in terms of public diplomacy, they have a strong institutional background than other states. Therefore, the U.S. and U.K. are selected as samples in the thesis. The thesis consists of three chapters. In the first chapter, basic assumptions of interdependence, relationship between globalization and interdependence, and the approach of complex interdependence are explained. In the second chapter, basic characteristics of public diplomacy are examined by focusing on its theoretical and practical dimensions. The relationship between public diplomacy and the concepts, such as governments, regimes, leaders, public relations, and propaganda are also discussed within this chapter. In the third chapter, institutions and basic practices of the U.S. and U.K.'s public diplomacy are examined with a special focus on post 9/11 era. In this regard, governmental institutions and non-governmental organizations that operate intensively in the same manner with government policies are taken into consideration. Additionally, public diplomacy capacities of both countries' are analyzed comparatively and the milestones of both countries' public diplomacy policies as well as the similarities and differences in the institutional infrastructures are exposed. Finally the evaluations on the brand value index, investments on public diplomacy, migration rates, and information and communication infrastructures are made by using statistical data.